Tag Archives: Darren DiLieto

cross-promotion: Mail Me Art

17 Sep

MMA_cover

This past spring I was invited to participate in Mail Me Art: Short and Sweeta gigantic group show that travelled to three London galleries over the summer: The Framers Gallery, Factoryroad, and Croft Wingates. The events, all for charity, were organized by my friends Darren and Jane Di Lieto.

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The following description, written by Darren, was taken from Mail Me Art‘s website:

Mail Me Art is a fun little project that was created by Darren Di Lieto of The Little Chimp Society in late 2006. He was looking for a way to connect on a real world level with all of the brilliant and talented illustrators who had become part of his community and network. Mail art was the perfect way to accomplish this task. The Mail Me Art project has held exhibitions up and down the UK, and was published as a very nice book by HOW Books. It has also been featured or mentioned by Digital Arts, Computer Arts, Design Week and The Telegraph over the years. Mail Me Art is still going strong to this day and there seems to be no stopping it!

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When I got the call, time was in short supply. I was up to my eyeballs in work, rushing against no less than five book deadlines at once for duopress:  Doodle AmericaYummy Food DoodlesSan Francisco Baby,  Let’s Doodle Around Baltimore (a special project for the Baltimore school system), and Isabella’s Shoe Studio.

I couldn’t say no. Darren has helped me out many times in the  past, sharing his knowledge with illustration students in my classroom live from the UK via Skype—despite a rather hefty time difference, and his own busy schedule. We are friends.

Also, I have taught self-promotion classes for many years, and I try very hard to practice what I preach. I would advise a student in a similar situation to just DO IT! Short-term pain, long-term gain. And anyway, Mail Me Art was a charity event, so I wasn’t going to turn it down.

From the moment I accepted the challenge, I knew that I would paint a wing-tip shoe on a manila envelope. Thanks to overlapping deadlines, I was swimming in a sea of shoes! Happily exhausted, other ideas were not exactly floating to the surface in abundance.

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When my art made it across the pond, Darren asked, “Why a Shoe?”

He asked several of us to write about the inspirations behind our envelopes, for possible inclusion in the book that would accompany the exhibit. I was more than happy to oblige. From the moment I accepted the written challenge, I knew I’d be talking about Isabella’s Shoe Studio, because that was my honest answer. My contribution to Mail Me Art: Short and Sweet was a shoe, and the reason was Isabella’s Shoe Studio.

MMA cover

The exhibit has come and gone, but the book Mail Me Art: Short and Sweet lives on, and is available at amazon.co.uk. It is beautiful and I am honored to be included. Please click the link, have a look, and take a few minutes to write a review. Darren and I would both be grateful.

MMA_interior

Isabella is in there—she seems to be everywhere that I go, lately.

Gans Saratoga*

As a bonus, there are a bunch of photos in the final pages of the book (contributed by Yours Truly) of my envelope beginning it’s journey here in Saratoga Springs.

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The moral of the story, Class, is cross-promotion: promoting others and self simultaneously, and all (in this case, anyway) for the greater good.

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Darren & Jane

7 Nov

If you’re serious about pursuing a career in illustration, you’ve done your research. You know there are plenty of paid portfolio sites out there, and agencies, too.

Portfolio sites generate income for the people who run them. They are selective but are generally happy to take on new illustrators, because in so doing they make a profit. In exchange for an upfront or pay-as-you-go fee, they will display your work among many other portfolios, all under one roof. The result: one-stop shopping for art buyers. Most illustrators participate in at least one paid portfolio site. It’s a normal part of promotion.

Agencies are an entirely different matter. An agent represents the members of her group, handling contract negotiation and the bulk of promotion, for a percentage of any and all assignments that roll in as a result. Signing with an agent is the beginning of a business partnership. It’s almost like getting married.

Generally, it is far easier to participate on a paid portfolio site than it is to sign with an agent.

This is where Darren and Jane come in.

Class, meet Darren Di Lieto, creator of The Little Chimp Society and Hire an Illustrator!. Darren (who never sleeps, apparently) is also Anna Goodson‘s webmaster, which is where I met him. While repped by AGM for ten wonderful years, I sent desperate e-mail messages to Darren asking, for the bajillionth time, How do I log in again? and Why isn’t my image loading properly?

Despite this, somehow or other, Darren and I are friends—a fact of which I am very proud. Darren and wife Jane love illustration and illustrators, and have for the most part devoted their lives to furthering our cause.

The Little Chimp Society is a free illustration news portal. If you are not participating, you should! Creating a new piece of art for your website constitutes as news, so don’t be intimidated. Submit your story, and watch your site stats jump as a result.

Hire an Illustrator is sort of an anomaly in the realm of illustration portfolio websites. Like so many others— The Alternative PickDirectory of Illustration, IllustrationMundo and etc.—it is a paid portfolio site. HAI’s rates are manageable, even when you’re first starting out, which is great. But here’s the kicker: Darren and Jane offer the added benefit of sending out postcard packs to a list of clients—a perk usually provided by an agency, not a portfolio site. HAI will even handle the printing of the card for you. And, unlike an agency, HAI does not take a percentage of any work generated by direct mail.

In short, Class, we owe Darren and Jane a mighty, collective THANK YOU! Check out HAI and the LCS, and tell them Violet sent ya.

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Dear Jane: Thanks for your every edit to the posts I submit to the LCS, and for your patience and kindness over at HAI. As I have never seen your lovely face, I thought it best not to attempt a likeness in the above illustration. But oh, I know you are there. We all do.