cross-promotion: Mail Me Art

17 Sep

MMA_cover

This past spring I was invited to participate in Mail Me Art: Short and Sweeta gigantic group show that travelled to three London galleries over the summer: The Framers Gallery, Factoryroad, and Croft Wingates. The events, all for charity, were organized by my friends Darren and Jane Di Lieto.

posters

The following description, written by Darren, was taken from Mail Me Art‘s website:

Mail Me Art is a fun little project that was created by Darren Di Lieto of The Little Chimp Society in late 2006. He was looking for a way to connect on a real world level with all of the brilliant and talented illustrators who had become part of his community and network. Mail art was the perfect way to accomplish this task. The Mail Me Art project has held exhibitions up and down the UK, and was published as a very nice book by HOW Books. It has also been featured or mentioned by Digital Arts, Computer Arts, Design Week and The Telegraph over the years. Mail Me Art is still going strong to this day and there seems to be no stopping it!

5books

When I got the call, time was in short supply. I was up to my eyeballs in work, rushing against no less than five book deadlines at once for duopress:  Doodle AmericaYummy Food DoodlesSan Francisco Baby,  Let’s Doodle Around Baltimore (a special project for the Baltimore school system), and Isabella’s Shoe Studio.

I couldn’t say no. Darren has helped me out many times in the  past, sharing his knowledge with illustration students in my classroom live from the UK via Skype—despite a rather hefty time difference, and his own busy schedule. We are friends.

Also, I have taught self-promotion classes for many years, and I try very hard to practice what I preach. I would advise a student in a similar situation to just DO IT! Short-term pain, long-term gain. And anyway, Mail Me Art was a charity event, so I wasn’t going to turn it down.

From the moment I accepted the challenge, I knew that I would paint a wing-tip shoe on a manila envelope. Thanks to overlapping deadlines, I was swimming in a sea of shoes! Happily exhausted, other ideas were not exactly floating to the surface in abundance.

Screen Shot 2013-09-17 at 9.08.46 AM

When my art made it across the pond, Darren asked, “Why a Shoe?”

He asked several of us to write about the inspirations behind our envelopes, for possible inclusion in the book that would accompany the exhibit. I was more than happy to oblige. From the moment I accepted the written challenge, I knew I’d be talking about Isabella’s Shoe Studio, because that was my honest answer. My contribution to Mail Me Art: Short and Sweet was a shoe, and the reason was Isabella’s Shoe Studio.

MMA cover

The exhibit has come and gone, but the book Mail Me Art: Short and Sweet lives on, and is available at amazon.co.uk. It is beautiful and I am honored to be included. Please click the link, have a look, and take a few minutes to write a review. Darren and I would both be grateful.

MMA_interior

Isabella is in there—she seems to be everywhere that I go, lately.

Gans Saratoga*

As a bonus, there are a bunch of photos in the final pages of the book (contributed by Yours Truly) of my envelope beginning it’s journey here in Saratoga Springs.

__________

The moral of the story, Class, is cross-promotion: promoting others and self simultaneously, and all (in this case, anyway) for the greater good.

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One Response to “cross-promotion: Mail Me Art”

  1. Jean September 18, 2013 at 9:18 am #

    🙂 Love this!

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