100 Pablo Picassos is a 32-page children’s picture book, every square inch of which is crammed with full-bleeding spreads as well as tons of spot illustrations.
After the release date, I’ll write a nice long post about how we made the book, which is the brainchild of the author Mauricio Velázquez de León.
It is February as I’m writing this post, three months before the official release date of 100 Pablo Picassos; however, hard copies are already available for pre-order and will actually materialize everywhere books are sold in April, and the e-Book versions are good to go now. As a contributor, it’s time for me to start making some noise!
Making Some Noise
Thanks to my former life as a professor of self promotion, there is a small part of my brain that is always clicking away, trying to come up with innovative ways to publicize whatever project has been holding my attention. The obvious first step is always social media, because it is easy and free.
Use Existing Art
Perhaps most obvious way for an illustrator to promote her upcoming book is to generate interest by sharing the art that she’s already created for the project on Facebook, Twitter, Instagram and etc. I’ve been taking advantage of the plethora of illustrations that we created for 100 Pablo Picassos, posting little bits of it daily—along with interesting photos and facts of Picasso’s history acquired from the internet—on my Violet Lemay Illustration Facebook fan page. I’ve been pacing myself, “leaking” the art slowly, a task made easier for 100 Pablo Picassos because it contains many, many spot illustrations; however, the same approach can be applied to a book whose every page is covered with full-bleeding two-page spreads. The artist of such a book could tease her audience and draw out the promotion process by posting close-up detail shots from each spread, leading up to the big moment when she posts the whole image in its entirety.
Make New Art
One advantage that book illustrators have over authors in the area of promotion is that, for any given project, we can create as many additional visuals as time and interest allow. As you can imagine, immersing oneself in the history of Pablo Picasso, one of the world’s most colorful and prolific artists, was both humbling and inspirational. Picasso’s life and his work drew me in as an artist, inspiring a bevy of personal work aimed at promoting the book.
Portraits of Friends
First, I dabbled in acrylics creating Picasso-esque portraits of friends and family members for some upcoming gallery exhibitions.
This was so much fun, and was one of those roads down which I had to walk—it was either that, or die. You artists know what I mean. Some inspirations tickle a little and make you twitch; others come at you with a whip.
I will write about those portraits and the gallery shows in greater detail later this spring as the dates get closer. Or perhaps after, so I’ll have photos to share. Let’s wait and see.
Portraits of Picasso’s Ladies
More recently, spurred on by the approach of Valentine’s Day, I’ve been working on a series of small, quickly-done watercolor portraits of Picasso’s many love interests.
Even a tiny bit of digging into Picasso’s romantic life produces results that can only be described as spectacular. Because 100 Pablo Picassos is a book for children, the author handled the entire topic with grace, tact, and an absolute minimum of words.
We show only one of Picasso’s many lady friends in 100 Pablo Picassos, so I had only one existing painting on the topic to share for Valentine’s Day (above), which features Picasso’s first girlfriend/muse, Fernande Olivier.
Knowing the truth about Picasso’s romantic life as I do now—so many women, all who had an impact on his art in a profound way—the idea of posting only a single image on the topic seemed underwhelming. I could have devoted my daily facebook posts to photos of all of his varied wives and paramours, but I am an illustrator after all. Instead, I decided to paint them—quickly this time, and much smaller that my previous Picasso-inspired portraits.
The result is a new and ever-growing series, including this watercolor portrait of Eva Gouel.
I will be posting my portraits along with interesting photos and facts about these lovely ladies (including Bridgitte Bardot, the object of a Picasso crush!) on my Violet Lemay Illustration Facebook fan page, as well as on Twitter, Tumblr, and Pinterest—all for the cause of promoting the upcoming release of 100 Pablo Picassos. I would love it if you’d follow along.
If all of this has piqued your curiosity about the women in Picasso’s life, you may enjoy reading Madame Picasso by Anne Girard (Harlequin MIRA, 2014). Madame Picasso, a novel (historic fiction), tells the story of Eva Gouel; it’s a fascinating read that slows down a few years in the life of this great man, whose timeline is regularly assessed in large spans. Click here for more details.
To order 100 Pablo Picassos, click here.